State of the Industry 2019: Innovating to drive cracker category growth

Crackers can provide a great canvas for new and exciting flavor and ingredient innovations. While cheese remains the leading flavor, new bold and ethnic flavors are entering the category—for example, spicy Buffalo, wasabi and sriracha. According to Jennifer Tesch, chief marketing officer, Healthy Food Ingredients, this includes using ingredients in unique combinations, such as pairings of sweet/spicy and savory/sweet, along with the use of out-of-the box grains, such as sorghum, millet, buckwheat and flax for gluten-free products.

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