State of the Industry 2021: Tortillas grow through product diversity

Jennifer Tesch, chief marketing officer, Healthy Food Ingredients, Fargo, ND, says that trends in the tortilla category include continued growth and demand for clean, simple label, whole grain, gluten-free, plant-based proteins, non-GMO, and organic. “We have seen continued demand for amaranth, buckwheat, and quinoa, and a resurgence in interest in sorghum, flax, and millet specifically. In general, ancient grains play into a whole grain, gluten-free trend while encompassing a clean and simple label,” she explains.

“Non-GMO Project Verified and certified organic, our Suntava Purple Corn is a great fit for tortilla applications, providing a bold purple color to the finished product with added functional properties including antioxidants and anthocyanins, which speak to a better-for-you trend,” Tesch finishes.

Read the rest of the Snack Food & Wholesale Bakery article here.