Jennifer Tesch, chief marketing officer, Healthy Food Ingredients, Fargo, ND, says that trends in the tortilla category include continued growth and demand for clean, simple label, whole grain, gluten-free, plant-based proteins, non-GMO, and organic. “We have seen continued demand for amaranth, buckwheat, and quinoa, and a resurgence in interest in sorghum, flax, and millet specifically. In general, ancient grains play into a whole grain, gluten-free trend while encompassing a clean and simple label,” she explains.

“Non-GMO Project Verified and certified organic, our Suntava Purple Corn is a great fit for tortilla applications, providing a bold purple color to the finished product with added functional properties including antioxidants and anthocyanins, which speak to a better-for-you trend,” Tesch finishes.