Sustaining bread category growth

December 15, 2021

The last year has proven quite profitable for bakeries serving the retail market for fresh bread. Pandemic-minded shoppers returned to bread with revitalized interest, seeking the comfort and assurance of trusted national and regional brands. Now bakeries need to identify strategies to maintain this momentum as American society gradually eases back into pre-pandemic shopping and…

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State of the Industry 2021: Tortillas grow through product diversity

October 20, 2021

Jennifer Tesch, chief marketing officer, Healthy Food Ingredients, Fargo, ND, says that trends in the tortilla category include continued growth and demand for clean, simple label, whole grain, gluten-free, plant-based proteins, non-GMO, and organic. “We have seen continued demand for amaranth, buckwheat, and quinoa, and a resurgence in interest in sorghum, flax, and millet specifically.…

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