Healthy Food Ingredients (HFI) launched a marketing campaign at the Natural Products Expo West show in Anaheim in March focused on its Suntava Purple Corn ingredients. “Unleash the power of purple” touts the benefits of purple corn in the various purple corn ingredients HFI offers.

According to HFI, a 1 oz. serving of Suntava Purple Corn can more than double the current daily intake of health promoting anthocyanins. And ounce for ounce, it has more antioxidant power than blueberries, acai berries and pomegranate juice.

HFI also recently added flakes to its lineup of purple corn ingredients including flour, meal and grits. The flakes can be used in a variety of applications including baking, snacks, clusters, granolas and pressed bars. Like HFI’s other ingredients, the purple corn flakes are available as organic or non-GMO. Whole grain and minimally processed with natural color, the flakes lend themselves to a clean label.

“We look forward to ‘unleashing the power of purple’ at the upcoming IFT Food Expo in Chicago next month where we’ll be sampling products such as chips and salsa made with our signature ingredient, Suntava Purple Corn,” noted Terry Howell, HFI Suntava Purple Corn ingredient expert. “We have a purple corn ingredient for almost any food or beverage application, making it easy for R&D and a product development professional to let their imagination run wild,” says Howell. He adds, “over the last few years, there has been a dramatic increase in product launches made with purple colored foods including tortilla chips, cereals, extruded snacks, breads and beverages made with our colorful, high-antioxidant purple corn.”